Google / Pocket
Google Pocket was a bookmarking feature that was planned to be integrated within the company's suite of products.
At it’s core, a bookmarking tool (the name would be utilized a year later by a similar service) but the selling point was the dynamic updates that would occur overtime cleverly called “Pocket Change”.
Examples of pocket change might be “pocketing” an item of clothing and getting updated when it goes on sale, or seeing the latest scores from a sports team you “pocketed”.
There was also the idea of a back-pocket in which items would automatically go after a certain period of time.
Google's Creative Lab in NYC is a collective of engineers, designers and creatives working/playing on/with many different projects/ideas. It was very fun but there wasn't a lot of sleep to be had.
