About Aaron

Aaron is a multi-disciplinary designer with a focus on product design. With over 15+ years in the field, he’s had the opportunity to work with agencies, consultancies, in-house and non-profits but currently prefers helping out smaller start-up teams. Some previous experiences include IDEO, Google, R/GA, Frog, Verizon, Citi, GE, Betaworks and Instapaper.

At the moment he resides in California with his wife Tina and two parrots, Taco and Burrito.

aaronkapor@gmail.com
209.604.7702

About This Site

This site is an evolving work-in-progress with selected samples from current and past projects. Equal parts process and final deliverables, it’s meant to showcase thought patterns that are unique for each project in order to create a true variety of work. It was coded and compiled with Jekyll.

Sans-Serif: Atlas Grotesk
Monospace: Atlas Typewriter

Other Locations:

Homepolish / Project Creation

The goal with redesigning the project creation experience was to make it as seamless as possible for clients to connect with a complimentary interior design conterpart. [...]

Appreciate / Wallet

The original idea behind Appreciate's Wallet was to act as a container of every item an owner buys. Brands would partner with Appreciate, using their API that transforms the physical item's SKU into a digital twin counterpart. [...]

Appreciate / Panda_2

"Project Panda" was the working name used for multiple streams of branding work done for the start-up Appreciate. [...]

Appreciate / Explore

The explore feature was positioned as Appreciate’s version of a content feed. It was a way to drive users to the app initially by giving them something to do while we were building – and (still) defining the product behind the scenes. [...]

Catzo / Booklist

The tentatively named “Booklist” by Catzo is an upcoming service being created for collectors to digitally organize and share libraries of print materials. [...]

Matter / Advisors

Advisors (aka Feedback Response Status, aka FRS, aka Recurring Feedback) was one of those never-ending projects that kept reincarnating until it’s origins were eventually lost to history. [...]

Appreciate / Panda_1

"Project Panda" was the working name for the ongoing rebranding work done for the start-up Appreciate. [...]

Matter / FRF_1

A complete update of Matter's feedback response flow based on the learnings gathered from sessions with users. [...]

Matter / Feed_Items

The feed item initiative was a badly needed reworking to the way Matter handled items posted in an activity feed. [...]

Appreciate / Brand Portal

The idea behind the brand portal at Appreciate was very much like the name implies – giving a brand (partner) access to activity data accumulated from users wallets. [...]

Matter / Kudos

Kudos is a feature that lets users send quick, unsolicited feedback – not exclusive to, but catered towards the workplace – between coworkers and/or team members. [...]

Institute of Play / Playforce

Playforce was an educatational community and resource allowing members to add perspectives on various types of games based on related learning topics. [...]

Matter / FRF_2

A second phase to Matter's feedback response flow (FRF) redesign that includes UX changes to the app itself. [...]

Appreciate / AP_Lib

Appreciate Library 1.0 was purposely designed to be hard-edged and somewhat brutal. Our MVP was based around luxury brands and we wanted a framework that would showcase the items instead of overpowering them. [...]

Matter / GNv2

The redesign of the Matter's global navigation (GNv2) took a few iterative swings before we had solid system to work with. [...]

Matter / Workspace Invite

The member invitee flow was initially intended for a group feature onboarding flow but eventually needed to solve for individual user sign-ups as well. [...]

Matter / Workspace Create

The corresponding projects – Creating a Workspace and the Member Invitee flows – marked a new approach to user onboarding at Matter. The emphasis being the team instead of the individual. [...]

Homepolish / Collection_1

The Furniture Purchasing List – later named ‘Collection’ – was a service that allowed for Interior Designers to organize all of their purchases on a per-client basis through their Homepolish Dashboard. [...]

Homepolish / Collection_2

Collection was a service that allowed for Interior Designers to organize all of their purchases on a per-client basis through their Homepolish Dashboard. [...]

Homepolish / Collection_3

Collection was a service that allowed for Interior Designers to organize all of their purchases on a per-client basis through their Homepolish Dashboard. [...]

Homepolish / HP_Auth

Various auth projects for Homepolish that exemplify the "negative space = luxury" aeshetic. Similar to Project Creation, each background showcases a case study by select interior designers. [...]

Homepolish / HP_Lib

Homepolish's premium library was constructed prior (and during) the launch of multiple products during the company's heyday. [...]

Instapaper / Groups

Instapaper Groups was an in-app feature that was also unbundled into a stand-alone app. It enabled users to read and share with one another in the form of teams – centered around highlights and notes. [...]

Instapaper / TTS

Out of all the features that Instapaper offered, only two made sense on a wearble like Apple Watch. Between speed-reading and text-to-speech, the latter was the clear winner. [...]

Instapaper / Insta_Lib

Working on Instapaper's iconography was an exercise in pixel-perfect ocd. The same icons were redesigned specifically for each context, application and form-factor. [...]

Instapaper / Redesign

The redesign of Instapaper came on the coattails of it's acquisition by Betaworks. With an extremely loyal user base, we wanted to make sure we leveraged everything that made the original app so popular while making the appropriate updates across the board. [...]

Institute of Play / Gamekit

Gamekit was a collaborative experiment that gave teachers access to fun educational exercises from a global network of game designers. [...]

Institute of Play / PFPG

Process work for Playfroce branding elements – creating abstract game boards out of pixel grids. [...]

Google / Pocket

Google Pocket was a bookmarking feature that was planned to be integrated within the company's suite of products. At it’s core, a bookmarking tool (the name would be utilized a year later by a similar service) but the selling point was the dynamic updates that would occur overtime cleverly called “Pocket Change”. [...]

Google / IFL

The "I'm feeling lucky" button was an attempt at automagical in 1997 but rendered useless with instant search. At the time of this project it was in real danger of being ommitted as the Google interface started to simplify. [...]

Google / Search

A series of projects with the goal of completely re-imagining of Google as a single, highly personalized, signed-in experience — an experience with the full power of all of their products at the time. [...]

RGA / VCU Brandcenter

A major revamp of VCU Brandcenter's online presence. A small team was put together within R/GA's offices in NYC to hammer this out. The CEO at the time was on the board of directors, so it was all done pro-bono. [...]

IDEO / Koda

Koda was a job search engine/website for recent college graduates. The clients – also recent grads – came to IDEO with an idea and we helped bring it to life. [...]

IDEO / GSHS_2

A redesign/rebrand of the Korean home shopping company GS Home Shopping. Delivering the corporation a brand essence, identity and experience along with the launch of a sub-brand. [...]

IDEO / GSHS_1

A redesign/rebrand of the Korean home shopping company GS Home Shopping. Delivering the corporation a brand essence, identity and experience along with the launch of a sub-brand. [...]

IDEO / Ditto

Identity guidelines for ditto – a sub-brand of the Korean company, GS Shop. This was the deliverable near the end of a series of projects that consisted mostly of research and development. [...]

Car Color / Timeline

Fun times deconstructing car color data in a visually (un)informative way. [...]